Compare the political slogans of presidential and prime-ministerial campaigns of the past few decades and very few are as memorable and as sticky as that of The Trump. “Make America Great Again”, the rallying cry of a vulnerable America. A…

“Anyone can see that there’s a real-estate bubble… there’s always markers… average take-home pay is flat, yet house prices are soaring… these houses are debt, not assets.” — Michael Burry (played by Christian Bale) It’s February 6th 2016, and two things have…

Ever wondered whether your product has market fit? Same here. I’ve searched everywhere for an answer to this question. At first I thought a Quora thread on the topic might help. Nope — it culminated in a “you’ll know it when you…

Preparing content for people across the world.

Implementing an international content marketing strategy is fraught with pitfalls. This is particularly the case if your content is technical in nature as it’s accuracy can be compromised by changes in terminology, regulation or even differences in spelling between countries. This article offers a series…