All Articles

I write practical and easy to understand articles about event based marketing, product, activation, retention, growth and technical marketing. I try to include as many case studies and as much data/evidence as possible to ensure the concepts stick.


Coming soon…

Event Based Marketing

Data and Marketing
What is Event Based Marketing?
Choosing Your Marketing Framework


What is Product Market Fit?
Articulating Your Core Value Proposition


What is a Good Retention Rate
User Retention Starts at the Login Form


SEO Tutorial
Avoiding SPAM and Junk Filters