Hey Luke,

Awesome question, thanks for asking. Certainly, products evolve, but my contention would be that they should avoid straying from their core. Furthermore, that one shouldn’t delay the growth piece in lieu of lacking a certain feature.

Those mini PMFs you allude to, I like to call them supporting value props. For example, Google’s product market fit is the idea that someone would like to search something. The core value prop is ‘a search bar and a results page’. Adding instant search, image search and everything else weren’t new core value props, they supported the core. Hence, supporting value prop.

Hope that helps, =)

What about if there is like a special ‘Product Market Fit life-cycle.’

Products evolve (what works for early adopters, may not be exactly what the mainstream wants).

Is it possible to have mini PMF’s?

Thoughts?