All Articles

I write practical and easy to understand articles about event based marketing, product, activation, retention, growth and technical marketing. I try to include as many case studies and as much data/evidence as possible to ensure the concepts stick.


What is Product Market Fit?
Articulating Your Core Value Proposition
Designing a High Converting Customer Onboarding Flow

Event Based Marketing

What is Event Based Marketing?
Data and Marketing
Choosing Your Marketing Framework


What is a Good Retention Rate
User Retention Starts at the Login Form


SEO Tutorial
Avoiding SPAM and Junk Filters