All Articles

I write practical and easy to understand articles about event based marketing, product, activation, retention, growth and technical marketing. I try to include as many case studies and as much data/evidence as possible to ensure the concepts stick.


Activation

What is Product Market Fit?
Articulating Your Core Value Proposition

Event Based Marketing

Guide to Event-based Marketing
Data and Marketing
What is Event Based Marketing?
Choosing Your Marketing Framework

Retention

What is a Good Retention Rate
User Retention Starts at the Login Form

Other

SEO Tutorial
Avoiding SPAM and Junk Filters