Products solve problems for people. We employ products to do jobs. Underpinning every Growth Machine is a fundamental understanding of exactly how our product creates value for our customers. Until we understand this, nothing else will make sense to us or our customer. This article will help you articulate your core value proposition. To do … Read moreArticulating Your Core Value Proposition
“If you scale a crappy product, you’ll end up with a million problems.” True. But, how do we know if our product’s crappy (or not)? The truth is, as founders, marketers or engineers, we inevitably always seem to think the product is crappy. Today, last month, last quarter, even last year. It’s like we forget … Read moreWhat is Product Market Fit?