How do I know if I have a good retention rate? Simple, you measure it properly. When I ask most founders or product marketers what their retention rate is their initial instinct is to talk about their monthly or daily active users (MAUs and DAUs). It’s great that they are tracking these metrics of course, … Read moreWhat Is a Good Retention Rate?
In 2016 our monthly active users (MAU) rose from roughly 8% in February to 48% in November. This is an extraordinary result. During this period we tested about 20 changes, from hooks of addiction (inspired by Nir Eyal’s hook model) to more simpler things such as email reminders. But one test was a stand out … Read moreUser Retention Starts at the Login Form