A Full Guide to Event-based Marketing (Including How to Do It)

This comprehensive guide to event-based marketing is designed to help digital marketers utilise javascript “events” to┬átrigger marketing, product, analytics, advertising and communication campaigns based on user behaviour.   To be clear, this is not a guide about promoting physical events. This is a guide about using javascript based events to automatically trigger marketing. In the … Read moreA Full Guide to Event-based Marketing (Including How to Do It)

What is Event Based Marketing?

Event based marketing is a digital marketing technique where customers receive personalised communications based on their behaviour, or lack of. It relies on the measuring of implicit and explicit interactions between the user and the product (a website or app). The key word here is ‘event’. An event is a record of a single instance … Read moreWhat is Event Based Marketing?