What is Event-based Marketing?

Event-based marketing is a digital marketing technique where customers receive personalised communications based on their behaviour, or lack of. It relies on the measuring of implicit and explicit interactions between the user and the product (a website or app). The key word here is ‘event’. An event is a record of a single instance of … Read moreWhat is Event-based Marketing?

Choosing a Marketing Framework

So, you’re trying to work out which marketing framework to use. Cool, there are three to choose from: SaaS, e-Commerce and High Consideration. Software as a Service (SaaS) – AARRR (colloquially called ‘Pirate Metrics’) This should be familiar for people who live in the startup world. It’s the go-to framework when thinking about consumer behaviour … Read moreChoosing a Marketing Framework